Category Archive: SEO Articles

Choose A Web Hosting That Won’t Hurt Your SEO!

Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners. However, choosing an optimal web hosting service may be more important. If you don’t want to hurt your SEO, pay attention to your web hosting.

 

Choosing A Web Hosting That Won’t Hurt Your SEO

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There are some factors of web hosting that have a real impact on the fortunes of your SEO:

Page Speed

The speed at which your page loads has an impact on the ranking of your website. This fact was revealed by Google in the year 2010, making speed one of the nearly 200 factors that go into the determination of your ranking. Web speed has to do with the rate at which your site responds to web requests which can be an uphill task to improve. Search engines regularly crawl your website, and if some pages cannot be accessed due to a compromised speed then the rankings of the respective keywords will suffer. A fast loading website ensures that most if not all of the pages are indexed during your GoogleBot crawl budget, which might not be much depending on your sites trust and authority.

Not every incidence of a slow website can be attributed to your web host. You must realize that other factors such as the coding of your site, un-optimized images, excessive fancy flash, external embedded media, and spam can also result in the slowing of your website.

Uptime

Uptime is another web hosting issue that will hurt your SEO efforts. Your SEO efforts can be hurted if you choose a web hosting service that frequently experiences server downtime. Downtime refers to the time that your website is inaccessible due to problems associated with the server that it is hosted on.

During server downtime, potential clients will be unable to access your site and the same goes for search engine bots. When a search engine bot attempts to cache your site during server downtime, it may not affect your rankings immediately. However, when this happens repeatedly, it indicates to Google and other search engines that your site may not be reliable, that it may have been inactive even between the attempted search engine bot crawls. This, understandably, can seriously damage your rankings and can even cause Google to display an “unavailable” error message as your site’s meta description in search engine results.

Location

Does the geographical location of  hosting company will affect your SEO rankings? The short answer is yes, but it isn’t necessarily a top priority. As mentioned previously, your domain name is attached to an IP address. This IP address indicates the location of your FTP hosting server. If your hosting server is located in Germany, for example, Google will assume that your site caters to German Internet users. However, other factors, such as the language used on your site, can change the way that Google prioritizes search results according to location as well. This is also reflected in your site’s domain name. For example, .com sites are understood to be U.S.-focused by Google, while domains ending in co.uk generally indicate a bias for users in the United Kingdom. If your website caters primarily to customers in and around your immediate geographical location, it’s optimal to choose a web hosting service that has a server located near your area of business.

Shared Hosting Services

Many web hosting companies offer shared hosting services, which allow as many as thousands of unique domain names to exist on a single IP address and share the same pool of bandwidth and storage space. In some cases, however, using a shared hosting service that also hosts spammer websites (i.e. pornography and sites designed to trick search engine bots) can be harmful to your search engine rankings. Usually, search engine bots don’t view your site negatively if only a few spammer sites share your hosting space. However, if your website is the one of the only legitimate domains among a shared hosting service dominated by spammers, Google and other search engines may become suspicious. It’s best to ask your web hosting service for information regarding the amount of spammer sites located on their shared hosting IP addresses.

Large e-commerce sites and domains that deal primarily with multimedia often prefer dedicated hosting services that attach only one domain name to an IP address. Using dedicated server not only to avoid spammer in shared but also can improve page loading speed and overall site performance, so your SEO won’t be hurt anymore.

Technical Requirements

Every website is created with a set of technical features that makes it compatible with specific web technology operating system. There are Windows or Linux servers to choose from and your choice will come out based on your website is coded, in PHP, JSP, ASP.NET or ASP. A way of determining whether a web host is right for this requirements is to take a closer look at their server’s configuration settings as well as the time limits, server versions and installed libraries. Your final choice of a web hosting services provider must be one that offers overwhelming technical support.

Aagni Yashu

Impact of Social Media on Business and Company Image

maximizing-social-media-to-improve-your-website-s-seoWith the booming of the web especially after the emergence and spread of social media networks, people start to rely on these networks to make their everyday life choices including shopping and purchase decisions. For the great impact these online networks in shaping customers’ decisions and build their own views, it becomes crucial for organization to have a neat and significant presence on these networks and keep close to customers.

Whether in physical or virtual world, every organization aims at building a good reputation and reflects a positive image to their customers. Online, social media platforms offer great opportunities to spread the word of mouth about businesses worldwide. That’s why, social media networks become one of the important mediums on which brands are built.

A new study carried by researchers from Romania and Thailand has highlighted the impact of social media on a company’s image. This case study “was conducted to a 258 respondents, having the age between 18 and 41 years old.” To answer the question of how often consumers read or actively take part on discussions initiated in online social networks, the study finds that “2.44% never, 26.83% sometimes, 51.22% often and 19.51% always.”

Researchers investigated also if users on social networks pay “more attention to the online discussion related to the products/ services they are frequently using.” Then, 82.49% of the respondents answered the question positively and confirmed that they “are attentive to this kind of information.”

Social media networks then play an important role in shaping the company’s image and how it is perceived by customers. Researchers stated that the study result is giving insightful conclusion that “the company’s image is related to all three constructions: the users’ social influence, the organizational promotion and the perceived image in OSN (online social networks).”

Many other studies have stressed on the importance of social media networks for businesses. This research for instance has dealt with the importance of virtual communities and how they can influence trust of online shoppers. As stated by the study, “virtual communities offer several advantages to e-tailers and opportunities for the interaction with members of virtual communities consumers”.

Another study also tackled the issue and stressed on the importance of social presence of businesses and how this presence affect customers’ trust. The study stated that “social presence is a determinant of trust in a retail website.”

In order to build a god relationship with customers and win their trust, the online business need to maintain a good social presence so as the customer feels of “being present with a real vendor. This feeling comes from the emotion during the interaction with the website” researchers stated.

Social media use continues to grow in a significant rate. So, companies need to take advantage of prospects offered by these networks to reach and connect with their audience and customers. Businesses have to take this in consideration and include social media in their marketing and overall business strategy.

As social media has become an important way to boost business growth and enhance presence in the marketFree Articles, companies should not ignore it and profit of these networks to reflect a good company image.

Aagni Yashu

Several Tips to Make A Responsive Web Design

shutterstock_171707591Since smart new gadgets such as tablets, smartphones and phablets with advanced operating systems like Android, iOS, Windows Mobile appeared on the worldwide market, web designers and web programmers came with a new type of design for website because these new gadgets have different sizes of displays so a website cannot be 100% compatible with different resolutions. This new design is called responsive web design and contains HTML also CSS code that improves the functionality and especially the design of a website for any type of device. A responsive web design has so many advantages, one of the benefit is responsive web design can affect your SEO ranking. So, in this article, we will share to you some tips to make a responsive web design.

How To Make A Responsive Web Design

Tips 1 – Test Your Website

You can test if your website is Responsive Web Design using Matt Kersley’s tool, where you can see how your website looks for gadgets that have the following width 240, 320, 480, 768 and 1024. Another very good online responsive test is ResponsiveTest.net that lets you do test any resolutions not only the default ones and you also have the possibility to rotate or to test for a specific website such as different versions of smartphones.

Tips 2 – Write a Code For Different Screen Resolutions

For each type of mobile gadget you can write at least one line of CSS code to improve website’s design so usually, you start the CSS code for RWD writing the resolution in pixels like in this example:

Portrait Tablet

Landscape smart phone

Portrait smart phone

Enter this code depending on each object under the line of the CSS code on your website. Normally you need to reposition and shrink objects from your website in a manner that they don’t overlap so people from small smartphones or bigger ones can see your content in a proper way, but sometimes you may want to change the color or the entire design of an element for different browsers or devices, like this:

Tips 3 – Use A Framework To Make Your Website Responsive

If you need a quick solution for a responsive web site or if you don’t have the proper knowledge to create the responsive CSS code you can always try one or more available free responsive frameworks such as:

Twitter Bootstrap

Twitter Bootstrap was created especially to have a great look and also to behave properly in the latest smartphones, tablets, laptops and desktop browsers and other programs that navigate through the internet. You can download either the source code, either the compiled version and unzip it and upload it to your FTP root directory.

Semantic UI

With Semantic UI, you can design quickly beautiful websites because it is friendly, it has concise HTML, intuitive Javascript, simplified debugging, more than 3000 themes, 50 UI components, and 5k commits and it partners with most popular libraries such as JQuery. To use Semantic UI, you need to download the zip archive, unzip it and upload it to your FTP or you can directly install it using the NPM package.

Foundation 6

Foundation 6 is flexible, 100% customizable, readable, semantic and constantly updated including HTML templates, resources, code snippets and so on. You can use Foundation to create sites in HTML, CSS, and JavaScript, to create emails using HTML or apps using Angular and Flexbox.

Pure

Pure is a not so popular framework created by Yahoo in 2013 but still it has a very beautiful design and a 10k stars popularity on GitHub. Its advantage is a small size and also being responsive so the base is 1.1 KB, the grids are 0.8 KB, forms are 1.5 KB, buttons are 0.8 KB, tables 0.5 KB and the menus are 0.8 KB having a total of just 4.0 KB, but the non-responsive version has even less 3.8 KB. You can create responsive layouts in different colors such as black, purple, orange, blue, green, gray, yellow, red or indigo. You can use Pure by downloading it or checking out Yahoo’s free CDN and using an HTML code.

UIkit

UIkit has autocomplete functions for IDE’s such as Sublime, PHPstorm or Atom, helping more advanced programmers to create a theme, a style, a layout or a project. You can use UIkit to create different layouts using grids, panels, blocks, articles, comments, utilities, flexes, covers; various navigations using navs, navbar, subnav, breadcrumbs, paginations, tabs, thumbnavs; a lot of elements with lists, descriptions, tables, forms or common things such as buttons, icons, badges, alerts, thumbnails, overlays, columns, texts, animations, contrasts. With its JavaScript, you can use Dropdown, Modal, Off-canvas, Switcher, Toggle, Scrollspy, and Smooth scroll.

Aagni Yashu

5 rules for Ecommerce stores starting out

Web Hosting ReviewsA lot of people out there have the idea that creating an online store is a guarantee for success and riches. You only have the big name stores online to compare to and get inspiration. The thing is these massive stores have huge budgets and very powerful marketing teams behind them. However this isn’t to say your dream of online success is doomed, all companies had to start somewhere and most started from the bottom. But by thinking you are just going to get online success with no effort is like saying you wish you would win the lottery but then never actually buying a ticket. You need to put the work in and if you have little or no knowledge in this field at all then it is vital you hire a professional to get your business noticed and help you do things correctly or it will end up lost in the massive minefield that is the internet. There are a few rules to help you get started which really are the vital ingredients and will be a massive kick start for your ecommerce store.

Rule 1: Advertise – Start by telling friends, word of mouth is a good basic starting tip to get traffic to the site. Starting a Google Adword campaign is also a good idea for new businesses as it has an instant effect. You should set yourself a monthly budget of how much you are prepared to spend and don’t go over it, then document the result it has. Also social networking groups and pages have a good effect as they reach a larger audience. You will get fans and followers which you can link back to your website.

Rule 2: Trust – Nobody is going to buy a product or service from somebody they do not have faith in. Add secure icons for payments and make sure your terms and conditions and privacy statement are clear. Ensure whoever is buying that all their information and details are safe. Have your own contact details available to them so they have the peace of mind that they can get in touch with you with any problems.

Rule 3: Attention to Detail – Write user friendly detailed information on your products. Bullet points are a good idea as people can skim through and find what information they need. There is no point in writing huge paragraphs as this just puts people off as a lot of people cannot be bothered to read masses of text. With bullet points you have the bonus that you can write lots of information but you don’t need to pad it out to make sense. People will be more likely to buy if they can understand the product.

Rule 4: Offer – Have promotions on your home page and give away’s or offers, things like “buy one get one half price with your first purchase” This has a really encouraging effect as people like to get things for free and in a way it makes them feel like they are getting one up on you but obviously not in a bad way.

Rule 5: Clear Pictures – Make sure your pictures are of a high quality and are clear to look at, you could also add a zoom option, have more than one view e.g. back, side, front etc. People are more likely to buy something if they can see clearly what it looks like.

Obviously if you are starting an ecommerce store, these tips aren’t going to be the only things you need to do and it’s not a guaranteed successHealth Fitness Articles, but it is definitely a stepping stone to start with.

Aagni Yashu

What is Social Media Optimization and Their Benefits?

maximizing-social-media-to-improve-your-website-s-seoSocial media platforms like Facebook and Twitter offer users platforms where they can come and share their daily life experienced with the like-minded people (this is perhaps the reason why most of us add our friends on Facebook, and not our parents). Social media sites, in the last few years, have broken all records of popularity. People seem to be crazy after these sites. A virtual world is now active on these sites. And, this gives businesses a chance to invade and find their prospective customers there. Social Media optimization does this job in a planned and effective manner.
However, Social Media optimization is a long and time-consuming process of marketing a brand or a business through social media platforms. Facebook, Twitter, LinkedIn, Youtube, and Blogger are among the most-popular social sites. And, you perhaps don’t know much about it. So, it is best to hire a professional agency for the job. There are many agencies out there, so you may find one with quite ease. Just ensure that you are picking up an agency, with a solid track-record. See its portfolio – kind of work that it has done in the past. See how happy its clients are.

Yes, you should choose your agency with utmost care. And, besides Social Media optimization, you should also consider PPC services. PPC stands for pay per click which puts your site on the top of search engine result pages (SERP) whenever your target customers search online for the products and/or services that you deal into. Now, don’t you want all this for your site?

It is to be noted that search engines like Google run programs like Google AdWords which allow you to put your site/business on top of the SERP. However, your site does not appear in the organic section. Your site appears in the ‘paid or sponsored section’ of the result pages.

Any experienced digital agency will help you promote on social media platforms. There are many, so finding one will not be that easy. Just ensure that you have seen its portfolio and are convinced about its work. Ask them if they will devise a specific strategy for your site. Ask them how they measure their success on social media. Also seePsychology Articles, whether they fit in your budget or not.

Aagni Yashu

How To Turn WordPress Website Into Mobile Application

Nowadays, it makes perfect sense to use content from WordPress in the app, so that when the website is updated, the app is updated. For example, if you are an online magazine, you would want any new articles you publish to be available in the app instantly. If you make any changes to the website, you’d also want those changes to apply to the app without any extra work. WordPress users are accustomed to using plugins and themes to customize their website, and these don’t always translate well to a mobile application. This presents some unique challenges when a developer is approached by a client who wants to turn WordPress website in mobile application. Luckily, there are some options available to turn WordPress website into mobile application that can fit any project. Let’s take a look at three of them.

How To Turn WordPress Website Into Mobile Application

Using App Builders

App builders allow you turn WordPress website into mobile application with no coding and very little technical expertise. They can work great if you don’t want to spend a lot of money, and you don’t need anything really custom. There are a variety of app builders, including Mobile Roadie, Good Barber, Reactor (that uses AppPresser), and Telerik AppBuilder. Each one has a varying degree of WordPress support, most allow you to integrate posts and comments, but not much else.

For example, Shoutem allows you to pull in posts by installing their plugin on your WordPress site. This lets you display your WordPress content and accept comments to your app. This is similar for most application builders, with the exception of Reactor which allows for integration of some plugins. If you are a web developer, you can use a more advanced tool like Telerik AppBuilder, and developer APIs are available from most companies.

Using Custom Hybrid App

The first method is creating a custom hybrid app using technology such as the Ionic Framework and the WP-API. A traditional hybrid app uses web technology such as HTML, CSS, and JavaScript. It is then wrapped with PhoneGap to allow access to native device features, and to compile for the app stores. You can think of it like a single page web application that can access WordPress content through an API. This is where the WP-API comes in. The WP-API is a new feature that has been proposed for WordPress core. It is a JSON REST API for WordPress, which means it makes much of your content easy to use in external applications, such as a mobile app. It also allows two-way communication, such as creating posts and approving comments from the mobile app.

The WP-API makes it easy to turn WordPress website into mobile application. To use it, you just have to install and activate the WP-API plugin on your WordPress site. After activating the plugin, you can see your API data by visiting an endpoint. There you can see your posts in JSON, which is what we can then pull into our mobile app. For example, we can send an AJAX request to get all post data in jQuery like this:

If you add that code to a HTML file and load it in a web browser, you should see something like the image below. If you have the WP-API v2 plugin installed on your site, you can change the URL to your own site.

WP-API V2 How To Turn WordPress Website Into Mobile Application

That’s a very simple example, to go beyond that you can use a mobile app framework such as Ionic. That will allow you to create something that looks like a mobile app much more easily. When developing a hybrid app, you can use web technologies like HTML and JavaScript to make the app. Using PhoneGap, you can wrap the app around your web code turning it into a native app for the iOS and Android app stores.

Using AppPresser

As we looked at above, you can’t get WordPress plugins and other custom functionality into a mobile app very easily. In the Gravity Forms example, you can see that it’s not possible to process forms in our app without a lot of custom code. The same is true of many other WordPress plugins, such as e-commerce plugins, BuddyPress, bbPress, and more. Basically any plugin that does more than just display HTML won’t work in our app out of the box.

AppPresser is a free plugin (there is also a paid version with extra features) that solves this problem by loading your entire WordPress website in the app. That means we can use almost all WordPress plugins in the app without an issue. For many plugins, this is the only way to get them to work in the app. Let’s take the BuddyPress plugin for an example. BuddyPress is like “Facebook in a box” for WordPress. If you have a website using the social networking features of BuddyPress on it, you may want to make an app that allows the same type of social networking.

Other integrations include WooCommerce, Gravity Forms, bbPress, and hundreds of other plugins. AppPresser allows you to work in WordPress to make the app, for example you can add a shortcode to a WordPress page called [app-camera] that adds a device camera when viewing the page in the app. This allows people familiar with WordPress to build an app without previous mobile development skills.

Which One is Right For Your Project?

You have looked at three different ways to turn WordPress website into mobile application. Each method has pros and cons, and every project is different. If you are looking for the best WordPress hosting, we recommend you to read this review.

Aagni Yashu
MAgento SEO Tips - How To Increase Your E-Commerce Site's Rank

Magento SEO Tips – How To Increase Your E-Commerce Site’s Rank

Magento SEO Tips – How To Increase Your E-Commerce Site’s Rank

Since the first milestone in its development, Magento has grown from a e-commerce platform with a small users into an extremely popular online shopping management system. With over 6000,000 online stores using Magento, selecting it for your e-commerce project is a right decision. As well as being easy to customize visually, Magento is incredibly easy to set up for optimum search engine optimization. In this guide, we will tell you some Magento SEO tips to increase your e-commerce site’s rank, so it can help you generate as much search traffic as possible for your online store.

MAgento SEO Tips - How To Increase Your E-Commerce Site's Rank

Create A Blog for Your Magento Store

An updated blog will increase your e-commerce site’s rank. Don’t let the fact that you’re an e-commerce retailer put you off becoming a blogger too. Keeping your website updated with fresh, interesting content is one of the best ways to generate traffic, and there’s no better source of new content than a blog. Keep your blog updated frequently to alert Google to your website’s activity and get a valuable SEO boost. If you’d like to attract buyers instead of blog readers, use your blog to target curiosity keywords and answer questions your customers may have.

A wide variety of Magento blog plug-ins are available, many of which are simple to install and configure. Alternatively, it’s also possible to install a WordPress blog in a subdirectory or on a subdomain and use a familiar, more user-friendly interface.

Remove Store Codes from URLs

By default, Magento adds store codes to URLs. Store codes are unique identifiers used to locate products within your database. They’re a visual annoyance, and an issue when it comes to maximizing your search engine visibility. Thankfully, disabling store codes is quick and simple. Navigate to theConfiguration menu in Magento and select Web, then “Search Engine Optimization”From here, just change the “Add Store Codes to URLs” setting from Yes to NoTo increase your e-commerce site’s rank even more, you can change your URL structure by setting the “Server URL Rewrites” option to Yes. It will remove “index.php” from your URLs and streamline your links.

Create an XML sitemap

An XML sitemap is a virtual roadmap of your website that Google and other search engines use to crawl your content. While an XML sitemap isn’t essential for SEO, it’s often tough for search engines to find all of your inner pages without one. Adding an XML sitemap to your Magento store is quick and simple. In the Top Menu, navigate to Catalog and select Google Sitemap. From here, you can define the pages you’d like to include in your sitemap and automatically generate it using Magento.

After you’ve built your sitemap, you’ll need to help Google and other search engines find it easily. Link your sitemap in your robots.txt file using the “Sitemap:”directive, or inform Google of your sitemap manually using Google Webmaster Tools.

Avoid Creating Duplicate Content

By default, Magento may create duplicate content for products that appear in more than one category. This can occasionally result in Google thinking your website has published copied content and in turn reducing your search engine visibility. Overcoming this annoyance is simple. Navigate to the Configuration page, then visit Catalog and Search Engine Optimization. Change the “Use Categories Path for URLs” setting from Yes to No and enable the two “Canonical Link Meta Tag”options.

Use Keywords on Product Pages

Not all of your customers will reach your website by searching for product names and model numbers. Many potential customers could stumble onto your website after searching for a generic keyword like “running shoes” or “men’s watches.” Instead of optimizing your product pages solely for model numbers or brand names, try to optimize them for both brand names and keywords. Include generic keywords in your product descriptions and subheadings for a serious SEO boost.

Remember that product descriptions need to balance SEO and direct sales. While it’s always a good idea to include descriptive, relevant keywords in your descriptions, it isn’t such a wise idea to stuff your content with distracting SEO keywords.

Don’t Neglect Off-Page Optimization

Magento is one of the easiest e-commerce platforms to optimize for search, but it’s still subject to the usual rules of SEO. In order to rank prominently for competitive search keywords, you’ll need to carry out both on-page and off-page optimization. This means building links to your store on a variety of platforms. One of the best ways to build links for your online store is by running a social promotion offering discounts and special offers for people that Tweet or post about you.

Alternatively, you can focus on traditional online public relations and generate high-value links from online newspapers and magazines. A single mention inTechCrunch or Forbes can be worth a huge amount in search engine visibility.

Choose The Right Magento Hosting Provider

Which company you choose to host your website with does have an affect on where your website ranks in search engines. Choosing the right web hosting company does not guarantee a rankings boost, but it does mean you avoid the consequences, and they can be significant ones, of choosing the wrong host. Therefore, you need to choose carefully and not base your decision on price itself. HostForLIFE.eu is the best Magento hosting provider with low cost and rich features hosting including the latest PHP & MySQL version. They brave to give uptime guarantee, because their server always uptime and has stable speed too. Those are some reason why you should try their Magento hosting service.

Integrate with Google Analytics

Google Analytics offers far more than just insight into your visitors’ activity on your website. With a deep understanding of Google Analytics, you’ll be able to learn the top sources of referral traffic for your website and your best search keywords. If you’re not already using Google Analytics, make sure you create an account for your Magento store and integrate it as soon as you can. Magento includes built-in support the for Google Analytics tracking code in the Google API menu.

Optimize For ‘Buying’ Keywords

Not all keywords are made equal. Some are more likely to convert visitors into new customers than others. Generally speaking, “buying” keywords like product names and review-related phrases will convert more frequently than generic keywords. This means that the focus of your search engine optimization should be keywords that are directly related to your products. If you sell running shoes, keywords like “*brand* running shoes review” or “Buy *brand* running shoes” need a higher priority than “running shoes.” Don’t neglect keywords that don’t have such a serious buying intent. These type of keywords are known as “curiosity keywords” and while they’re not as valuable for your business, they should still be a priority of your search engine optimization.

Write Descriptive Page Titles

Page titles can make or break your SEO, especially when you operate an online store that relies on search traffic. Descriptive page titles have two key benefits: they result in a higher click through rate to your website, and they improve your SEO visibility. When your page titles include several keywords related to your product, they’re far more likely to appear in Google’s search results. For example, a product page with a product name and a description will attract more traffic than one with just a name. You can optimize your page titles to be as descriptive as possible.

Patricia Karin

What are Black Hat, Grey Hat, and White Hat Digital Marketing?

Black Hat, Grey Hat, and White Hat Digital Marketing

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. Search Engine Optimization (SEO), put simply, is the process of raising the visibility of a website in a search engine’s results. Targeted, effective optimization of a website’s keywords and terminology allows you to tap into the five billion Google, Yahoo, or Bing searches that occur each day. In other words, it helps the consumer reach your desired destination — such as your company or campaign website.

hosting-tutorials

The approaches to optimizing a website to increase search traffic are most commonly referred to as “hatting.” Each of the various “hats” has its own particular function, usually accompanied by some degree of controversy.

Black Hat

The Black Hat method utilizes any and every disposable means to try to force higher search engine rankings, even if (or perhaps, especially if) the website’s on-page content is not of interest to the visiting traffic. These methods are usually successful in the short term – but when they are found out, search engines such as Google quickly adjust their algorithms to de-rank the website in search engine results.

Grey Hat

The Grey Hat method uses techniques that may not be immediately frowned upon, but upon advances in research and technology could become considered a “no-go” Black Hat method. A Grey Hat may also use a mix of minimal Black Hat techniques mixed with an otherwise organic, sustainable campaign.

White Hat

The White Hat method is the process of using simple, organic methods of optimization that allow a website to rank naturally, such as creating unique content and writing clean code. A website will usually not drop in the rankings due search engine algorithm changes with White Hat methods, and it ensures that the content on the page matches the content that the audience is seeking.

SEO In The News

A “backlink” is an external website that links back to your website. Search engines naturally assume that the more external links you have, the higher quality of content and relevance that you have to your specific audience. However, Black Hat methods can use this assumption to generate artificial search engine rankings.

On July 18th, 2013, Google updated their “link schemes” guidelines to advise webmasters that they’re on the lookout for Black Hat strategies such as sending out press releases with optimized anchor text, otherwise known as embedded links that direct back to your own website.

Google’s getting better, faster, and more adept at detecting Black Hat strategies and guarding search engine results against them. We expect large shifts in rankings as the results from Google’s new guidelines are put into action.

How To Apply It

SEO has become nearly synonymous with content development; original content is the key to unlock a long-term, effective campaign. However, there are some foundational elements that must be established prior to launching a full-steam content marketing campaign:

Clean Page Code and Design

Run regular analysis and testing of your website to ensure that you do not have unnecessary code, long load times or images that aren’t optimized for the web.

Website Management

Ensure that your website has up-to-date links throughout and that if you’re linking to external sources that you check regularly that they are still live.

Linking

Because websites with high-quality external links from credible sources are given high rankings on search engines, seek opportunities for increased external links through partnerships, media hits or organizational memberships.

Conclusion

The best way to rank well on Google searches is to actually create and deliver high quality, shareable content. Build your pages with your visitors in mind as the priority and work in your SEO strategy after you’ve already ensured quality of your content. That should always be your formula—not finding out what black hat techniques you can use to copy the ranking signals that leading sites have.

Web Hosting Affect SEO

Which company you choose to host your website with does have an affect on where your website ranks in search engines. Choosing the right web hosting company does not guarantee a rankings boost, but it does mean you avoid the consequences, and they can be significant ones, of choosing the wrong host. Therefore, you need to choose carefully and not base your decision on price alone. ASPHostPortal is the best Windows ASP.NET and WordPress web hosting provider that offers low cost. They brave to give uptime guarantee, because their server always uptime and has stable speed too. So, those are some reason why you should try their service.

Anjali Punjab

Social Media Strategy for Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram, Snapchat

This step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

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A Web-based inbound approach to marketing that helps small businesses get found online. The term “social media” refers to various Web sites where people connect, interact and share online. Today, 62% of adults worldwide use some form of social media via computers, smartphones, tablets, game consoles, Internet-enabled TVs, handheld music players and e-readers.

While social media began as a way to connect friends and family, it has become the norm for all types of businesses – from mom and pop restaurants to high-tech firms – to have a social media presence.

Twitter Strategy Guide

Facebook Strategy Guide

LinkedIn Strategy Guide

Google+ Strategy Guide

Pinterest Strategy Guide

Instagram Strategy Guide

Snapchat Strategy Guide

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Is Your SEO Strategy Considered As Spam?

What is SEO?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Is your SEO Strategy Considered As Spam?

SEO Field is full of experts. Strategies are developed as per the need. Companies are there to fulfill every need of their clients. However, still situations are such when perfect SEO strategies are also considered as spam. So, how can one deal with this situation?

SEO techniques

Web Hosting Affect SEO

Which company you choose to host your website with does have an affect on where your website ranks in search engines. Choosing the right web hosting company does not guarantee a rankings boost, but it does mean you avoid the consequences, and they can be significant ones, of choosing the wrong host. Therefore, you need to choose carefully and not base your decision on price alone. ASPHostPortal is the best Windows ASP.NET and WordPress web hosting provider that offers low cost. They brave to give uptime guarantee, because their server always uptime and has stable speed too. So, those are some reason why you should try their service.

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