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5 Steps to a Winning Social Media Marketing Plan

PrintWhat is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out social media marketing plan, which lays the foundation for executing a winning social media campaign. Although there is no concrete roadmap to crafting an effective social media marketing plan, there are guideposts that can direct you along the way. The following 5 Steps provide the guidance you will need to develop a successful social media marketing plan.

Step 1: Establish Definitive and Measurable Goals. Social media marketing goals include, improving brand awareness, search engine rankings, relevant site traffic, and conversions performance (e.g., sales for a product or service), as well as reputation management and engaging with consumers.

The challenge for some of these goals, such as engaging with consumers, is to make them specific, measurable, attainable, realistic, and timely (SMART). In addition, objectives must be established for each type of social media platform in order to maximize results. The following are examples of SMART goals for four popular social media platforms: blogs, microblogs (Twitter), social networking sites, as well as image and video sharing sites:


  • 20% improvement in the ratio of posts to comments (i.e., visitor’s comments/posts=conversions) within six months
  • 30% increase in total number of unique visitors within six months
  • 20% increase in average number of unique visitors within six months
  • 40% growth in total number of views within six months
  • 10% growth of RSS subscribers within six months
  • 5% growth of RSS feed requests within six months

Microblogs (Twitter):

  • 20% growth in number of followers within 30 days
  • 30% growth in the number of retweets (message amplification) within 30 days
  • 10% increase in click-through-rate (CTR) of the links posted in tweets within 30 days (Hint: Observing which types of links garner the highest CTRs can help you tune your tweets to provide what your consumers with links they are interested in and, hence, further improve your CTR.
  • 15% increase in visits to Web site from tweet links within 30 days
  • 10% growth in time on Web site from tweet links within 30 days
  • 5% increase in Web site conversions (e.g., sales) from tweet links within 30 days

Social Networking Sites:

  • 20% growth in the number of friends within five months
  • 30% growth in the number of comments within five months
  • 40% growth in the number of posts and comments in discussion groups within five months
  • 20% increase in the ratio of comments on uploaded videos to number of videos uploaded within five months
  • 20% increase in the ratio of comments on photos uploaded to number of photos uploaded within five months
  • 30% growth in the number of comments left on profiles within five months
  • 50% growth in the number of questions answered or asked within five months

Image and Video Sharing Sites:

  • 30% growth in the number of images or videos viewed within four months
  • 20% growth in the number of unique visitors within four months
  • 10% increase in the number of subscribers to your channel or stream within four months
  • 30% increase in the ratio of comments on images or videos to the number of images or videos uploaded within four months
  • 15% growth in the number of embedded links to your images or videos (i.e., links from other sites to your images or videos) within four months
  • 30% increase in average rankings of images or videos by viewers within four months

Step 2: Identify Your Target Market Who is your intended audience (target market)? Where do they hangout on the social Web? How do they participating on these social media platforms? Forrester Research’s “Social Technographics Profile” enables you to use age, location, and gender to identify the type of activity people are engaged in on the social Web, such as create content, critique, collect, spectate, and so on. Depending on what they do, you can determine which social media platform they are likely to frequent. As an example, spectators are not likely to participate in social network like Facebook or LinkedIn, while they might watch YouTube videos and read blogs, but not comment on the posts.

Step 3: Conduct a Competitive Analysis. What are the trends in social media (i.e., which platforms are growing, which are declining?). What needs are not being meet by your competitors? Who will be your main competitors? What are the best practices in social media marketing? Conduct a SWOT Analysis, identifying your company’s strengths, weaknesses, along with the opportunities and threats in the marketplace and economy.

Step 4: Design innovative strategies. Select the optimal social media platforms to reach your target market. Then, construct a specialized strategy for each social media platform to achieve the tailored goals for each platform. Each social media medium has distinctive features and means of communication. For example, a corporate blog strategy will differ markedly from the strategy you use to achieve your goals on social network like LinkedIn. In other words, a one-sized strategy doesn’t fit all.

Hence, you must adjust the following 8 C’s of the Social Media Marketing Mix for each social media platform. Here are some suggestions on how to accomplish this feat:

  • Categorize social media platforms by target market relevancy(i.e., the ones where your target audience resides)
  • Comprehend the “rules of the road” on the platform by listening and learning how to behave, successfully spark conversation, and engage and energize the participants
  • Converse by acknowledging and responding to other users of the platform, always remembering to be a contributor, not a promoter
  • Collaborate with platform members as a means of establishing a mutually beneficial relationships with the platform participants
  • Contribute contentto build your reputation and become a valued member, helping to build the community
  • Connect with the influencers, so you can enlist them to help shape opinions about your product or service
  • Community creation enables you to build discussion forums where consumers suggest ideas and receive customer support
  • Conversion of strategy execution into desired outcomes (e.g., increased brand awareness, website traffic, sales, etc.)

Step 5: Monitor, Measure, and Tune. Accessing your progress, then tune your marketing plan based on the feedback to optimize goal achievement. Reevaluate and adjust your social media marketing plan to account for the ever changing nature of consumer tastes and the social Web. For example, if the number of viewers and subscribers to your blog are declining, you can adjust your content to more closely match your target market’s interests. If the number of comments on your blog posts is declining, you can adjust your strategy by asking a question at the end of each post that inspires people to respond. In short, planning and executing a social media marketing campaign is a never ending cycle. You should constantly monitor and tune your strategies to maximize the impact of your campaign.

Aagni Yashu

Successful Search Engine Optimization

Countless website owners are under the impression that when they submit their webpages to the search engine they will have immediate success. While it is possible, it is not the general rule. The submission alone does not guarantee hits to your site. Search engine optimization (SEO) is vital to the success of your web pages.

Search engine optimization is defined as the strategy of making web pages attractive to the search engines. The goal of SEO is to get your website ranked on the first page of hits for internet searches. What is the big deal about being on the first page? It’s critical as the typical internet searcher does not click on any of the sites beyond the first page. Why search beyond the first page when you can’t see the results on the second or third pages? The results for your business are astounding when you are ranked on the first page versus the second or third.

So if it is so critical to be on the first page, then why wouldn’t you attempt to get there? There are a few key reasons why people avoid recreating their websites for optimal ranking.

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1) It’s Too Difficult

There is a large group of people who believe that it’s just too difficult to learn SEO. Many people feel that search engine optimization is only utilized and effective for the large website owners but not for theirs. Search engine optimization is not as hard to learn as some are lead to believe. When it has such a positive affect, why wouldn’t you take the time to learn it?

2) The Learning Curve Is Too High

Some people think that there is just too much to learn to ever be able to search engine optimize. The process is just like any other. When you begin you will know absolutely nothing. With some training and a little bit of trial and error, you will get a grip on what is needed to get your webpage ranked highly.

3) It’ll Take Too Much Time

For all of those that think that search engine optimization will take too much time, they need to focus on the benefits. If your sales are increased 10 fold by getting your website optimized, then isn’t that time well spent? If you want something in life, it is worth the effort required to achieve it. So if you want success, it will take some time to learn SEO properly. Once you learn the topic though, you will be surprised at what little time it takes to stay on top.

It will require some dedication and failure before success in optimizing your site. When you reap the rewards of so much targeted traffic, all of the work involved to get there will seem irrelevant. As we all knowBusiness Management Articles, more traffic means more sales.

Aagni Yashu

7 Common Misconceptions about Blogging

It is the ultimate resource that gets comments, ranking power and generates a bulk of traffic. With the blogger cheat sheet everyone can get their post published anytime. Social engagement like a comment, a share or anything to prove yourself to others that your blog is more than a journal. If you want to make your blogging a cinch, here are some blogger’s cheat sheet you can use next time to get your posts published.


Blog is to write

It is true that great content is the key success of blogging but you need to create a setup of our blog first, and then work on the layouts and designs and technical aspects to optimize the blog for success. You should know how to build your audience and optimize them. If you don’t consider other things besides content then you are in a big fix. This will lead you to failure no matter how great your blog content may be.

Avoid Sharing Blog

It is normal to feel overwhelmed when your competitor writes a blog with great content and huge audience.  But sharing your competitors’ blog helps you to spread good blog online, it even shows your followers that you are determined to help them.


If you are a new comer to the blogging field then don’t overload your site with lots of ads. People actually don’t like ads but you can make them user friendly. Make sure your blog leaves the first impression because if a person likes your blog the first time he sees it, he will definitely comeback to read another article.

It’s not bad at all to monetize your site for the hard work you put in, don’t be impatient about money it will come but it takes time. Try to consider your blog having a real passion for your writing. Try to use blog topic ads to monetize your blog.

Post should be perfect

Building a perfect and lengthy article for your blog is time wasting because nothing is perfect. It will not help to build an audience. Blogging is about imperfections rather than perfection. People long for a great content that touches the audience and is real.

Try growing your network by writing constant stream of new content. It doesn’t have to be perfect but valuable to the target audience.

A piece of cake

As life is not a bed of roses, in the same way blogging is not a piece of cake; you have to do a lot of hard work. You have to put in more efforts to show your content. Try to write consistently and tell your audience that when you are going to post a new article. Your readers expect you to be there on regular basis. Try sticking to the blog with a regular posting interval.

Blog is Uni-directional

Blogging in not just publishing your content and spread it. A great blogging is something about networking, collaborating and connecting. Blogging is about building a community.

Using NO social media automation tools

If you are new to blogging, it might be true that you can manage your social media sharing without using tools like Hootsuite, ViralTag, or Buffer. But with the passage of time you need to be present, active and consistent every day. You can’t be online all day long, and here comes the automation tools of social media that make a huge difference.

If you do content curation on one day, scheduling your pins and tweets will keep your profiles active while not annoying the followers.

Not Use SEO

Your post should be up to the standards of SEO, otherwise people will find yours post in the search engines. Use WordPress SEO by Yoast, it’s the easy way to get started on optimizing your blog post.

Create Boring Headline

If you are not sure that your headlines will pick the interest of your readers? Try using Headline Analyzer by Co Schedule; it will give you rating out of 100 for attractive headlines. It will also give the grammar, structure and readability of your headline. It will also consider the emotional sentiment of your headline.

Aagni Yashu

Multilingualism in ASP.NET MVC 4

Multilingualism is the use of two or more languages, either by an individual speaker or by a community of speakers. Multilingual speakers outnumber monolingual speakers in the world’s population. Multilingualism is becoming a social phenomenon governed by the needs of globalization and cultural openness.Hosting Tutorial :: Multilingualism in ASP.NET MVC 4

Multilingualism in computing can be considered part of a continuum between internationalization and localization. Due to the status of English in computing, software development nearly always uses it (but see also Non-English-based programming languages), so almost all commercial software is initially available in an English version, and multilingual versions, if any, may be produced as alternative options based on the English original.

ASP.NET MVC 4 Multilingual Website

Hosting Tutorial :: Multilingualism in ASP.NET MVC 4 | In this post, I explain how to create a multilingual website in mvc4. In today’s competitive web world, not having a multilingual website implies you are ignoring the needs of a major part of the world population. So, This is most important to have multilingual website to  reach  more customer and thus increase revenue. Here I am going to explain how we can do our website multilingual in  mvc application easily.

Create New Project.

Go to File > New > Project > Select MVC4 web application > Entry Application Name > Click OK > Select Basic > Select view engine Razor > OK

Add Resource File for different languages

Here I have added 3 resource file for 3 languages

  1. Resource.resx – This is the default resource file associated with the English language.
  2. – This resource file is associated with the Spanish language.
  3. – This resource file is associated with the Bengali language.

Go to Solution Explorer > Right Click on Project name form Solution Explorer > Add > Add New > Select Resource File under General > Enter File name > Add.

[N.B: Don’t forget to change all the resource files Access Modifier to Public ]

Hosting Tutorial :: Multilingualism in ASP.NET MVC 4

Create a Class (Module)

Go to Solution Explorer > Right Click on Modules folder > Add > Class > Enter Class name > Add.

Add an another class for Manage Languages property & function.

Go to Solution Explorer > Right Click on Project name form Solution Explorer > Add > Class > Enter Class Name > Add.

Add an another class (inherit Controller) Where we will override BeginExecuteCore.

Go to Solution Explorer > Right Click on Project name form Solution Explorer > Add > Class > Enter Class Name > Add.
Here I have added this for check & set language each time any request execute.

Add a new Controller.

Go to Solution Explorer > Right Click on Controllers folder form Solution Explorer > Add > Controller > Enter Controller name > Select Templete “empty MVC Controller”> Add.

Add new action into your controller for Get Action method.

Here I have added “Index” Action into “Home” Controller. Please write this following code.

Add view for the Action & design.

Right Click on Action Method (here right click on form action) > Add View… > Enter View Name > Select View Engine (Razor) > Check “Create a strong-typed view” > Select your model class > Add.
[N:B:Please Rebuild solution before add view.]

Add another action into your controller for POST Method

Here I have added “Index” Action into “HomeController” Controller for POST Action. Please write this following code.

Add another action into your controller for Change Language

Here I have added “ChangeLanguage” Action into “HomeController” Controller for Change Language. Please write this following code

Modify Layout Page for Show Available Languages (Language Switcher).

Aagni Yashu

Why Website Ranking Fail In Google Search Engine

seo-smo-services-in-chennaiLooking behind Google’s main purpose – their reason for being. When you understand this, it becomes much easier to develop content that keeps you at the top of the rankings. But to looking to that point, you’ll need to be aware of some of the most recent changes that Google has made to their service.

1. Time spent on a page

If you need bad content, your reader will know right away that it is not what he is searching for. That’s why you could need 60,000 unique visits one month but still be down in the rankings. The time people spend on a specific web page shows that they need a certain degree of value in that selection. When Google sees that people are consistently spending five minutes or more on a piece of content, they will judge that content as highly regarded by the general web user for the topic it is optimized for. The more of those kinds of visits that you have, the better off you will be.

2. User likes and dislikes

Google has started to give users the option of ranking the content they need read, integrating with Google Plus and other social networking platforms to ensure that what is being ranked is truly valuable to the persons, who encounter it. Google has made this move because there was too much content out there that could hit the right degree of keyword algorithms without adding anything new or beneficial to the overall conversation. As a result, a large number sites need taken a hit as of late, but they need also had their eyes opened to opportunities. It has really reinforced that a user must be passionate about what they are writing about. If they’re not, they need to make sure they’re hiring people to write the content, who are. As a result, the site owner gets better content, the writer or content developer gets better paying jobs, and the user gets a more worthwhile experience.

3. Relevance of tags to actual content

Instead of keyword stuffing sites must now actually offer something of value that is represented in a straight forward and compelling manner. If your content is not doing thisFeature Articles, then that is probably the reason why your web page ranking has failed in the Google google search engine. Learn from your mistakes and move on with better content.

Aagni Yashu

How to Handle Multiple Submit Buttons On The Same Form in MVC 6

In this post we will explain you about Handling multiple submit buttons on the same form in MVC.To fix this problem, I’m progressing to justify the varied techniques for handling multiple buttons on the same form in Sometimes you got situation like more than one submit buttons on a similar form in ASP.NET MVC 6. At that point, How we will handle the click event of every and each buttons on your form? Suppose you’ve got a user Login form like as below:


On the above picture, we have the SignUp, SignIn and the Cancel buttons. Suppose on Signup button click you have to open Signup window & on SignIn button click you have to open Login window and on Cancel button click you are returning to home page. For handling all of the above buttons, we have the following methods:

  • Export Gridview to Excel: Gridview to Excel
  • Insert,Update,Delete in ModalPopup CRUD operation in ModalPopup
  • Read and Write in Text File in ASP.NET Read and Write File in ASP.NET

Now, Make the view Form with Multiple Button in Home Folder with the following code.

Next step, in Homecontroller include the MultipleCommand Method to handle the multiple button with the following code.
Aagni Yashu

SEO atau Search Engine Optimization Dijelaskan

social_media-t2Now you’re going to want to know what I mean by “organic search results”, aren’t you? Organic search results are Non-Sponsored results that appear in the left middle of a Search Engine Result’s Page. (SERP) (It took me a long time to “get” that one!). Basically, it’s indexing for FREE., unlike the PPC ads and the sponsored ads. Organic search results are great because:

  • It’s Free
  • It’s high quality traffic
  • It’s can be a LOT of traffic

Search engine are constantly changing their algorithms – the method by which they search the internet, a website and determine it’s relevancy based on the sites keywords. No one has yet to really figure out these algorithms as they are changed often, sometimes in just a matter of days.

All is NOT hopelessHealth Fitness Articles, however. You can make very educated guesses by studying websites that are already ranked high in the search engines. You can test your own website by making small changes and watching the ranking in the SERP. Switch your keywords around – or your content. But do only one method at a time so that you know which one is best!

Factors that are known to affect search engine ranking:

  • Keyword in the page title
  • Keyword META tags
  • Keyword in description META tags
  • Keyword in first sentence of content
  • 3-5 per cent keyword density in the page content. More might get you a Google slap – less might get you ignored
  • Keyword as internal anchor text – don’t use “click here” use your main keyword (did you know that if you type “click here” into a Google search box you’ll get over 2 BILLION results?)
  • Backlinks – you will want as many backlinks from high page rank sites as you can. The easiest and often the most effective method of getting backlinks is to write articles and link to your site.

Page rank is a number (0-10 per Google) that is assigned to a website that provides some insight to its’ “importance” on the internet – per Google! O is of least importance and 10 the highest. A ranking of 1 or 2 is not to difficult to attain – sometimes all it takes is time. A ranking of 3-4 will take a bit of work and 4-5 is pretty darn good. A ranking of 7-8 will take a LOT of work and 9-10 is almost always the search engines themselves. The biggest factor in determining page rank is backlinks!

As you can see there are many factors that contribute to your websites “importance” and getting them on the SERP. Keep working at a little bit at a time and don’t give up – you’ll eventually get there if you have all the “factors” in place correctly.

Aagni Yashu

Seo Optimization For Website and Keyword Searches

seo-servicesOne of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. When it comes to finding what you want, you have to know a little about keyword searches and how to word your request. We know that keyword searches are vastly different from how we speak, and this causes some people to miss out on finding the right information. When the search engines look for what you are asking for, they look for the keywords, and the order in which you list them will have an impact on what results you are offered.

Yeah, it’s true that some keyword searches are simple. If you want find out about The Wiggles, the words “the wiggles” will give you what you want. Let say here that if you want to find out more about Anthony Field of the Wiggles, you need to adjust your keyword searches. You may instead want to search for “Anthony Field Wiggles” or for “Wiggles Anthony Field”. You may be surprised to see that just switching the order of the words yields you different results.

Well, the initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache. Building your site to target these key words is called SEO Optimization and is now used by most sites to attempt to get the most traffic.

Apparently, if you are looking for even more specific information, you have to fine-tune your keyword searches even more. For the purposes of keyword searches, however, it makes perfect sense to the search engine, and you may get exactly what you want with that search, and you will get it quickly. Often we find pages of advertisements instead of good information on the subject we’re researching. Why is this and how can we avoid this dilemma?

Another thing here is, if you are having trouble with your keyword searches, try to be more specific, but remember to think of what you want as you search. Be as specific as possible, but remember that being too specific may limit what you find and you may come up empty handed. Search engine programmers are constantly trying to keep up with how people search, and always working to make things easier for you to find your information. Most search engines have tips for keyword searches, so if you are having trouble, this may be a great place to look for help.

Another idea that is very simple is to type in your search request in quotations like this: ”Australian Cattle Dogs”. Otherwise the information generated will show up as the separate words bringing up all things having to do with Australians, cattle, and dogs instead of the total phrase Australian Cattle Dogs.

Some additional option for finding information with a keyword search tool is to use more than one search engine. Some search engines like Google are handy for a miscellaneous, general search. Other search engines like Dogpile will give you a mixture of findings in some of the most popular search engines like Yahoo and Google.

It used to be the case that if someone wants their website to be entered into a search engine, they need to pay a fee for the privilege. Those days are over unless you want to run ads on the search engines. The sites that are advertising products for sale will usually have more money and hence will be willing to pay a higher price to be ones who are first listed in a keyword search. You can’t avoid this problem but there are some ways you can employ a keyword search tool to help you find the information you need.

For those who have a detailed subject, and want to find search engine that is specific to the topic you are researching. One such search engine is Education World. Education World is a keyword search tool created expressly for teachers. So if you are an educator and are looking for information that that is specific to your discipline, this engine could be helpful for you.

FinallyPsychology Articles, the last and most valuable piece of information is to remember the old adage about computers: garbage in garbage out. The information you glean from your computer is only as good as your keyword search tool methods. It’s important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Aagni Yashu

Benefits of Search Engine Optimization

seo-servicesToday, many website owners dream of to have website with top search engine ranking. To get your website on the top of the search engine requires the perfect search engine optimization solution. Therefore search engine optimization solution plays a crucial role to your online marketing strategy; let your business be small or large.

Search engine optimization is the process of developing or modifying the on and off-page elements of a website. Search engines are the highly effective marketing tools to make the website on top. The art of search engine optimization process requires different skills to give customers what they want and search engines what they want. Search engine optimization process involves a series of steps including-

• Mapping out keyword strategy

• Optimizing the website structure

• Develop and optimize web pages with keyword rich content

• Code optimization

• Valuable link building and promotion

• Measure results and resources

• Refine strategy and tactics

Search engine optimization gives your website a real competitive advantage. Quality search engine optimization solution offers web site promotion, which helps the website to attract both search engines and potential site visitors. Thus improving relevant traffic to the websites is likely to offer you with an excellent return rate on investment. Thereby helps the online business to increase sales and lead generation. So traffic is considered to be the most obvious benefit of search engine optimization.

Finding your website on top of the search engines will improve your competitive edge, which in turn helps to retain the customers and add new visitors to the website. Promoting your business or service with the support of search engine optimization will save your time and money spend on traditional advertising solution. It is more effective than banner ads. Beside this, Search engine optimization offers content that is relevant and easily accessible to increase your brand recognition and identity. Thus helps you to reach the market and fulfill your goals and objectives.

Whether you develop a new site or need to improve the existing site, just optimize the website to achieve maximum results. For thisScience Articles, get the search engine optimization services from the provider offering quality at affordable price tag.

Aagni Yashu

Get Social Media Sites To Link

maximizing-social-media-to-improve-your-website-s-seoYou may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you’ll get the benefits of social networking for your site specifically. You can always start with other people’s websites or web pages, but typically you’ll get the most benefit by doing some of both.

Once you’re ready to go with your blog post or article, you’ll need to setup new accounts with the social bookmarking sites you can find on The advantage of using a service like this is that you’ll be able to bookmark your articles or blog posts with one main website instead of having to repeat the process and visit multiple websites with each bookmarking process.

The title should have your main keyword phrase and the title of your blog post or article. These may match some of the time, or most of the time, but when you don’t have the keyword, add it unless it makes the keyword too long.

The description is another part of using Use this description as a strong call to action to get people to your website. You obviously don’t want to deceive people into visiting by promising them something that isn’t there, but make sure that in the description, you give a compelling reason for people to want to read more or find out more information.

You’ll be prompted for your web address which you’ll need to supply. Just make sure this is the web address for the exact page that you’re trying to get ranked or “deep linked”. If you use the main domain instead of the specific article or blog post page, you’ll get those links blocked because they’ll be duplicates. Basically, make sure you’re bookmarking only individual pages assuming you’ve already added bookmarks for the main domain using your most appropriate keyword phrase for the entire site.

Tags are another thing you’ll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tagsFree Web Content, you should use both a main keyword phrase that you’re trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These are some relatively easy ways to get traffic back to your website. One of the things about this is that it becomes difficult to stay organized. I personally don’t try too hard to stay organized on this as I do have analytics installed on my website so I can track where most of my traffic comes from. You’ll tend to see patterns that some sites will work better than others at generating traffic.

Aagni Yashu